4.1 When you give us your personal information directly
For example, when you:
- apply for a loan
- apply for or subscribe to one of our programs or initiatives
- apply for a job
- fill in an online form
- subscribe to receive updates from us
When we collect your personal information from you, we inform you through a privacy notice of the purposes of collection, how your information will be used and of your rights under the Privacy Act.
4.2 When we collect your personal information from other sources
For example, we may collect your personal information from:
- approved lenders when applying for mortgage loan insurance
- credit reporting agencies, for due diligence, collections purposes and our fraud risk management (Know Your Customer)
- our services providers for web analytics or advertising
- social media platforms to respond to your inquiry or for statistical or analytical purposes
- third parties who have your consent or are authorized to share your information with us under applicable law
4.3 How we use cookies when you visit our website
We collect information about how you use our website. This information is not usually linked to your identity. However, it may be linked in certain circumstances, such as when cookies are used. When this happens, we treat it as personal information.
The information we collect includes:
- the pages of our website that you viewed
- the date, time and duration that you viewed those pages
- the region where you are connecting from (geolocation)
- your web browser type (such as Chrome, Edge, Firefox, Internet Explorer, Opera, etc.), browser settings and device type (such as Mac or PC, mobile or desktop, etc.)
- how you found our website (for example, through ads, other websites, applications or social media platforms)
How we track your activities
When you browse our website, we track your activities to infer your interests based on pages you have visited. We may do so to know what your interests are, to promote our products and services to you and to offer you products or services that are more relevant to you.
What cookies are and what we can do with them
Cookies are files that a website automatically creates and stores on your computer to collect information on your web browsing activities. Like most websites, we use first-party cookies to improve your user experience.
Our website creates cookies that allow us to recognize you the next time you visit our website.
For example, we can know if you have already completed a survey, so we do not ask you to do it again. These cookies are called persistent cookies, because they stay in your browser after you have closed your session.
We also use third-party cookies for marketing purposes. These cookies allow us to:
- understand your interests based on the pages you visit on our website and other websites
- show you ads that are more relevant to you
- measure how well our ads perform with different audiences
For example, if you visit a page about business loans, an alphanumeric code that identifies you will be added to a list of users who are interested in financing solutions. This code will also be stored in a cookie on your computer. As a result, you may see a CMHC ad about financing solutions on a different website.
Managing consent for cookies
CMHC uses a consent management platform on its digital properties to support transparency and user choice with respect to cookies and similar tracking technologies. Through this mechanism, users are provided with information about the use of non-essential cookies and are given the ability to accept, reject or manage their consent preferences.
The platform helps operationalize those preferences by controlling the deployment of certain tracking technologies in accordance with the user’s selections. In doing so, it supports CMHC’s privacy practices by helping limit the collection of data, including certain information that may constitute personal information, where the required consent has not been obtained.
Additionally, you may adjust your browser settings to manage and/or delete cookies as you wish. Please consult your browser’s Help Menu for instructions.
4.4 How we collect data about your website use (web analytics)
Digital analytics tools typically make your data anonymous by removing part of your IP address.
Digital analytics tools rely on cookies to collect information. Cookies used by digital analytics tools will expire 2 years after your last visit to our website. For more information, consult the Google Analytics website and its privacy policy.
4.5 Information this policy does not cover
When you interact with us through social media, you give information to social media companies and not to us. This information is covered by each platform’s own privacy policy. Keep in mind that information you publish on social media can be seen by others.