We use your personal information or discloses it to third parties for the purpose for which the information was originally obtained or compiled, for a use consistent with that purpose or for a purpose permitted under the Privacy Act. Examples of use include the following:
4.1 For business purposes
To identify you
We use your personal information to identify you.
To register you
We use your personal information to register you, for example, for an event.
To communicate with you
We use your personal information to communicate with you and to answer your questions about our products or services.
To determine if you are eligible for a loan, program or specific services
When you apply for a loan, one of our programs or request a specific service from CMHC, we use your personal information as part of our due diligence to determine if you meet the conditions to receive the loan or service you have applied for or requested. This may include the validation of your credit worthiness, your identity, your age, your assets and your liabilities.
To advise you when you request our products or services and to improve your experience
We use your personal information to provide tailored advice and direct you towards the most appropriate resources, products and services upon request. This way, we make sure our advice, resources, products and services are best suited to your profile.
4.2 For digital analytics purposes
To analyze how you use our website, social media presence and email newsletters and to improve your experience
We collect and analyze data about web traffic and visits on our website, as well as interactions with our social media accounts and email newsletters. This is called digital analytics. Digital analytics allow us to:
- Understand how you use our website, social media and email newsletters
- Improve your experience
- Further develop our business and operations
4.3 For marketing purposes
To promote our products and services to you
If you have signed up to receive updates from us, we may send you promotional emails, newsletter, social media ads or other electronic messages.
To offer you products and services that meet your needs
We use your personal information to offer you advice or other opportunities for CMHC products or services you may be eligible for.
4.4 For hiring purposes
To allow you to apply for jobs
We use your personal information to evaluate your job application and to contact you if needed.
4.5 For other purposes listed in the Privacy Act
We comply with the Privacy Act. In some cases, the law allows us to use your personal information for other purposes than those listed above. For example, we can use personal information to detect and prevent fraud or to comply with court orders.