2016 Newcomer First-Time Home Buying Experience Qualitative Research Results
CMHC is pleased to share the findings of its 2016 Newcomer First-Time Home Buying Experience Qualitative Research. This is the first year CMHC has conducted and presented this research and its results. It aims to provide valuable insights to mortgage professionals on the behaviours, attitudes and expectations of newcomer first-time home buyers. The report is based on qualitative research conducted through various focus groups across Canada.
Buying Reasons: Newcomers considered purchasing their first home as an important step towards getting settled in Canada.
Type of Home: Newcomers were not specifically looking to buy within their own ethno-cultural community.
CMHC Can Help: Help your clients find the right home for their needs. Visit CMHC’s interactive Housing Observer Online for the latest housing market analysis, housing trends, research articles, videos, tools, and more.
Home Buying Process
Resources Used: Newcomers used social media to access real estate and listings information, and were hesitant to share personal details.
Consultations/Advice Gathered: Had low desire for documentation in their mother tongue, or consulting with professionals from the same cultural background.
Our experienced Client Relationship Management team is here to help provide you with support, expertise, and the tools you need to help your clients make informed home buying, housing finance, and homeownership decisions.