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Business Opportunities

As part of the release of the First-Time Homebuyers survey (FTHB), CMHC has developed this page to help mortgage professionals leverage the results of the survey.

Included below are some of the findings of particular interest to mortgage professionals. The information identified is intended to provide you with valuable opportunities to leverage the survey findings, and help continue fostering valuable client relationships.

Take a moment to browse through these findings and opportunities, and see how easy it is to leverage our tools and information to help you manage your business, and maintain your client relationships.

To get the complete details of the survey findings, contact your regional CMHC Account Manager, Client Relations and set up a meeting today!

2015 Survey Finding

While online, most First-Time buyers (84%) reported using an online mortgage calculator.

Business Opportunity

Browse through CMHC's calculators specifically developed with you and your clients in mind.

2015 Survey Finding

The use of social media when looking for a mortgage is still more prevalent among First-Time Buyers than among other mortgage consumers, with almost four-in-ten (37%) of those going online using different social media platforms to research information

Business Opportunity

All content on the CMHC website (Consumer as well as Industry) is available to share easily via Facebook and Twitter, as well as Google+.

Stay current on a variety of mortgage loan insurance and housing-related topics, news and trends through CMHC’s social media channels:

2015 Survey Finding

Among First-Time Buyers going online, 26% used a mobile device to access mortgage related information.

Business Opportunity

CMHC’s Ready Set Home consumer mobile app is a tool to help homebuyers, especially first-time homebuyers, make informed choices when buying a home. It offers tools and information to help your clients through the homebuying process.

The CMHC Mobile KIT industry mobile app gives you access to key CMHC information on the go. As a registered RESOURCE user, you can also access and share personalized, pre-written housing related fact sheets with clients directly through your mobile device.

2015 Survey Finding

Advice from mortgage professionals can be of great help to First-Time Buyers, and increase their level of understanding of mortgage options and satisfaction with their mortgage professional.

Business Opportunity

Visit/Register to The RESOURCE for Mortgage Professionals and browse through a variety of pre-written fact sheets available for personalizing and sharing with your clients. Below is a short list of some of the pre-written content available.

2015 Survey Finding

Fewer than half of First-Time Buyers received any form of post transaction follow-up contact from their mortgage professional.

Business Opportunity

Follow up with your clients to make sure their needs are met. Visit/Register at The RESOURCE for Mortgage Professionals, personalize one of the following fact sheets and send to your clients today!

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